Chan kim renee mauborgne blue ocean strategy book

I found the most useful part of the book was the description of company value curves which compare the values that you offer in different aspects of your product or service with those of your competitors. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. She is also codirector of the insead blue ocean strategy institute. Chan kim renee mauborgne english book summary be better with pping. Chan kim and renee mauborgne argue that cutthroat competition results in nothing but a bloody red. How to create uncontested market space and make competition irrelevant has had a huge impact worldwide. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. Renee mauborgne in a book that challenges everything you thought you knew about the requirements for strategic success, kim and mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of.

The seminal book blue ocean strategy has sold over 3. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. Blue ocean strategy is a book published in 2005 and written by w. Chan kim and renee mauborgne, it sold more than a million copies within its first year of publication and has been translated into 39 languages, breaking harvard publishing records as the fastest selling book in print. Get the main points of blue ocean strategy with shortform book summaries. Chan kim, professors of strategy and management at the insead business school in france offer business leaders a blueprint for creating uncontested market space and making the competition irrelevant. The most detailed book summary of blue ocean strategy by w.

I first heard about this book from russell brunson when he was giving a talk at one of his funnel hacking live events. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you step by step through how to take your organization. Based on a study of 150 strategic moves spanning more than 100 years across 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating blue oceans untapped new market spaces ripe for growth.

It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence and seize new growth, guiding you stepbystep through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. Blue ocean leadership is designed to be applied across the three distinct management levels. Chan kim, born in korea, and renee mauborgne, an american, arrived at insead from the university of michigan business school, where both had studied and taught. The central part is not the only interesting section of the book. In the decade since the publication of the first edition of our book, blue ocean. Chan kim and renee mauborgne authored blue ocean strategy in 2005, based on their over decadelong research spanning more than a hundred years and thirty industries. How to create uncontested market space and make the competition irrelevant, w.

The book illustrates what the authors believe is the best organizational strategy to generate growth and profits. In this framechanging book, kim and mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Chan kim published in 2004 written by the business worlds new gurus, blue ocean strategy continues to challenge everything you thought you knew about competing in today. Chan kim and renee mauborgne, develops and explains how to beat the competition by reaching beyond it into new unexplored markets. In the international bestseller blue ocean strategy, w. Blue ocean strategy is a business strategy book first published in 2005 and written by w. How to create uncontested market space and make the competition irrelevant pdf by w. From a red ocean to blue ocean the idea behind the blue ocean strategy is to move your business out of a red ocean market and. Renee mauborgne on lessons from facebook, uber and amazon. Blue ocean strategy book summary bestbookbits daily book. Based on a study of 150 strategic moves spanning more than 100 years across 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating blue oceans. Chan kim and renee mauborgne argue that lasting success comes from creating blue. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you stepbystep through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. Based on a study of 150 strategic moves, spanning more than 100 years across 30 industries, the authors, chan kim and renee mauborgne show that lasting.

Henderson chair professor of strategy and international management at insead. Beyond competing proven steps to inspire confidence and seize new growth by w. Blue ocean strategy has sold over 4 million copies, is being published in a recordbreaking 46 languages, and is a bestseller across five continents. From that moment on, i saw the book mentioned a lot in entrepreneurship circles and was influenced to buy it and see what all the fuss was about. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. In an audiobook that challenges everything you thought you knew, w. The blue ocean strategy reader goodreads share book. Chan kim and renee mauborgne of the blue ocean strategy institute at insead. Even before blue ocean strategy was released, it broke harvard business school presss historical record for most foreign licenses ever obtained. Chan kim and renee mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. In 2019, chan kim and renee mauborgne were named the worlds most influential business thinkers by thinkers50.

Rather than competing within the confines of the existing industry or trying to steal customers from rivals bloody or red ocean strategy in the hbr of october 2004 w. Blue ocean shift is the essential followup to blue ocean strategy, the classic 3. Renee mauborgne is the insead distinguished fellow and a professor of strategy at insead, one of the worlds top business schools. Chan kim and renee mauborgne are professors of strategy at insead and co directors of the insead blue ocean strategy institute. This invaluable guide will be empowering to businessminded readers. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean. This book brings the best of those articles together all in one place. Chan kim and renee mauborgne, blue ocean strategy summary is empowered to impart new ideas on traditional and older business industries. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. Blue ocean strategyprovides a systematic approach to making the competition irrelevant. Chan kim and renee mauborgne assert that tomorrows leading companies will succeed, not by battling their rivals for market share in the bloody red ocean of a shrinking profit pool, but by creating blue oceans of untapped new market spaces ripe for growth. Blue ocean strategy described in the book of the same name, written by kim vichan and renee moborn of blue ocean strategy institute is investigated.

In 2017, they authored blue ocean shift, a longanticipated sequel, that instantaneously hit to top bestseller lists. Chan kim and renee mauborgne suggest blue ocean strategy. Chan kim and renee mauborgne are professors of strategy at insead and authors of the new york times bestseller blue ocean shift and the 4 million global bestseller blue ocean strategy chan kim and renee mauborgne are professors of strategy at insead, one of the worlds top business schools, and codirectors of the insead blue ocean strategy institute in fontainebleau, france. In the united states, international business still means the u. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. How to create uncontested market space and make the competition irrelevant kindle edition by w. Feb 03, 2015 blue ocean strategy has sold over 4 million copies, is being published in a recordbreaking 46 languages, and is a bestseller across five continents. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w.

The authors use the metaphor of the blue ocean as a direct contrast to red oceans. Kim and mauborgne show how you can move out of this bloody red ocean into a different and more profitable blue ocean. It calls for profiles for leaders that are tailored to the very different. Chan kim and renee mauborgne offers a stepbystep strategy to identify and capture untapped markets. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors w. We continue our examination of the business book blue ocean strategy with an interview of authors w. The seminal book blue ocean strategy has sold over 4 million copies globally and is in print in 46 languages. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you step by step through how to take your. Chan kim of the international bestsellers blue ocean strategy and blue ocean shift, talks about the successes and failures of companies like facebook, uber. Based on a study of 150 strategic moves, spanning more than 100 years across 30 industries, the authors, chan kim and renee mauborgne show that lasting success comes not from battling competitors but from creating blue oceans untapped new market spaces ripe for growth. Kim is codirector of the insead blue ocean strategy institute and the boston consulting group bruce d. Chan kim and renee mauborgnes articles on blue ocean strategy, all in one place. This is an analysis of blue ocean shift, not the original book.