Chan kim renee mauborgne blue ocean strategy book

Feb 03, 2015 blue ocean strategy has sold over 4 million copies, is being published in a recordbreaking 46 languages, and is a bestseller across five continents. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. Blue ocean leadership is designed to be applied across the three distinct management levels. The most detailed book summary of blue ocean strategy by w. In the international bestseller blue ocean strategy, w. Based on a study of 150 strategic moves, spanning more than 100 years across 30 industries, the authors, chan kim and renee mauborgne show that lasting. Chan kim and renee mauborgne are professors of strategy at insead and authors of the new york times bestseller blue ocean shift and the 4 million global bestseller blue ocean strategy chan kim and renee mauborgne are professors of strategy at insead, one of the worlds top business schools, and codirectors of the insead blue ocean strategy institute in fontainebleau, france. Chan kim and renee mauborgne are professors of strategy at insead and co directors of the insead blue ocean strategy institute. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Chan kim and renee mauborgne authored blue ocean strategy in 2005, based on their over decadelong research spanning more than a hundred years and thirty industries. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you step by step through how to take your.

The seminal book blue ocean strategy has sold over 4 million copies globally and is in print in 46 languages. Chan kim and renee mauborgne argue that lasting success comes from creating blue. She is also codirector of the insead blue ocean strategy institute. How to create uncontested market space and make the competition irrelevant pdf by w. Get the main points of blue ocean strategy with shortform book summaries. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you stepbystep through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space.

Blue ocean strategy book summary bestbookbits daily book. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you. Chan kim published in 2004 written by the business worlds new gurus, blue ocean strategy continues to challenge everything you thought you knew about competing in today. In an audiobook that challenges everything you thought you knew, w. The central part is not the only interesting section of the book.

Chan kim and renee mauborgne, professors at insead. The seminal book blue ocean strategy has sold over 3. The blue ocean strategy reader goodreads share book. Rather than competing within the confines of the existing industry or trying to steal customers from rivals bloody or red ocean strategy in the hbr of october 2004 w. Blue ocean strategyprovides a systematic approach to making the competition irrelevant. From that moment on, i saw the book mentioned a lot in entrepreneurship circles and was influenced to buy it and see what all the fuss was about. In the decade since the publication of the first edition of our book, blue ocean. Chan kim and renee mauborgne offers a stepbystep strategy to identify and capture untapped markets. Chan kim of the international bestsellers blue ocean strategy and blue ocean shift, talks about the successes and failures of companies like facebook, uber. Chan kim and renee mauborgne assert that tomorrows leading companies will succeed, not by battling their rivals for market share in the bloody red ocean of a shrinking profit pool, but by creating blue oceans of untapped new market spaces ripe for growth. Chan kim and renee mauborgne of the blue ocean strategy institute at insead. Kim and mauborgne show how you can move out of this bloody red ocean into a different and more profitable blue ocean.

Chan kim and renee mauborgnes articles on blue ocean strategy, all in one place. I found the most useful part of the book was the description of company value curves which compare the values that you offer in different aspects of your product or service with those of your competitors. How to create uncontested market space and make the competition irrelevant, w. Henderson chair professor of strategy and international management at insead. In this framechanging book, kim and mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. Kim is codirector of the insead blue ocean strategy institute and the boston consulting group bruce d.

How to create uncontested market space and make the competition irrelevant kindle edition by w. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors w. I first heard about this book from russell brunson when he was giving a talk at one of his funnel hacking live events. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. Chan kim and renee mauborgne, develops and explains how to beat the competition by reaching beyond it into new unexplored markets. It calls for profiles for leaders that are tailored to the very different. Even before blue ocean strategy was released, it broke harvard business school presss historical record for most foreign licenses ever obtained. Chan kim and renee mauborgne, blue ocean strategy summary is empowered to impart new ideas on traditional and older business industries. Based on a study of 150 strategic moves spanning more than 100 years across 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating blue oceans. We explore their motivation for writing the book, and why more.

Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean. The book illustrates what the authors believe is the best organizational strategy to generate growth and profits. This invaluable guide will be empowering to businessminded readers. The authors use the metaphor of the blue ocean as a direct contrast to red oceans. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. In 2019, chan kim and renee mauborgne were named the worlds most influential business thinkers by thinkers50. Blue ocean strategy is a business strategy book first published in 2005 and written by w. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Renee mauborgne in a book that challenges everything you thought you knew about the requirements for strategic success, kim and mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of. Chan kim renee mauborgne english book summary be better with pping. From a red ocean to blue ocean the idea behind the blue ocean strategy is to move your business out of a red ocean market and. They are the authors of blue ocean strategy, which has sold over 3.

Blue ocean strategy has sold over 4 million copies, is being published in a recordbreaking 46 languages, and is a bestseller across five continents. We continue our examination of the business book blue ocean strategy with an interview of authors w. Chan kim and renee mauborgne argue that cutthroat competition results in nothing but a bloody red. In 2017, they authored blue ocean shift, a longanticipated sequel, that instantaneously hit to top bestseller lists. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence and seize new growth, guiding you stepbystep through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. In the united states, international business still means the u. Chan kim, professors of strategy and management at the insead business school in france offer business leaders a blueprint for creating uncontested market space and making the competition irrelevant. This is an analysis of blue ocean shift, not the original book. Chan kim and renee mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Chan kim and renee mauborgne, it sold more than a million copies within its first year of publication and has been translated into 39 languages, breaking harvard publishing records as the fastest selling book in print. Renee mauborgne on lessons from facebook, uber and amazon. Chan kim and renee mauborgne suggest blue ocean strategy. Chan kim, born in korea, and renee mauborgne, an american, arrived at insead from the university of michigan business school, where both had studied and taught.